Privacy Policy

Last updated: 24 September 2026

1. About this policy

PoliceTax (“we”, “us”, “our”) is a trading name of Accountants Plus Pty Ltd, part of the Accountants Plus Group of Companies. This policy explains how we handle personal information collected through policetax.com.au, our landing pages, online forms, booking pages and when you deal with us by phone or email.

We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles. As a registered tax agent, we also follow the confidentiality requirements of the Tax Agent Services Act 2009 (Cth).

2. Information we collect

Information you give us

Depending on how you deal with us, we may collect:

• your name, email address, phone number and postal address;
• your occupation, employer or industry, so we can tailor our tax advice;
• appointment and booking details;
• information needed to prepare and lodge your tax return, such as income, deductions, receipts, bank details for refunds and your tax file number (TFN);
• anything else you choose to tell us in a form, email, phone call or meeting.

Please do not send your TFN, identity documents or passwords through an ordinary contact form or email. We will give you a secure way to provide them.

Information collected automatically

When you visit our website, our tools and our service providers automatically collect technical information. This includes your IP address, browser and device type, the pages you view, the page that referred you, the date and time of your visit, and actions such as submitting a form or booking an appointment. Much of this is collected using cookies and similar technologies, described below.

3. Cookies, analytics and advertising

Cookies are small files stored in your browser. Tags and pixels are small pieces of code on our pages that send information to the company that provides them. We use the following tools:

Google Analytics (Google tag)

We use the Google tag (gtag.js) to run Google Analytics. It tells us how visitors find and use our website, for example how many people visit a page, how long they stay, what device they use and their approximate location (based on IP address). We use this to improve our website and services. Google Analytics sets cookies such as _ga and _ga_*.

Google Ads conversion tracking and remarketing

When we advertise on Google, we use the Google tag to find out whether someone who clicked one of our ads went on to make an enquiry or book an appointment. We may also use remarketing, which lets Google show our ads to people who have previously visited our website, on Google Search, YouTube and partner websites. These features use cookies such as _gcl_au, and cookies set on Google’s own domains. We may use Google Tag Manager to manage these tags. Tag Manager itself does not collect personal information.

Meta Pixel (Facebook and Instagram)

We use the Meta Pixel on our website. It tells Meta Platforms when you view our pages and when you take certain actions, such as submitting an enquiry, downloading a checklist (a “Lead” event) or booking an appointment (a “Schedule” event). We use this to:

• measure how well our Facebook and Instagram ads work;
• show our ads to people who have visited our website (custom audiences); and
• reach new people who are similar to our visitors (lookalike audiences).

The Meta Pixel sets a cookie called _fbp and may read Meta’s own cookies. If you are logged in to Facebook or Instagram, Meta may link your visit to your account. We only receive aggregated reports from Meta. We cannot see who you are from the pixel.

What we do not send

We do not send your name, email address, phone number, TFN, financial details or the contents of forms you fill in to Google or Meta. Our tags send page and event information only.

Summary of tracking tools

Google and Meta also use this information for their own purposes under their own privacy policies:

• How Google uses information from sites that use its services
• Google Privacy Policy
• Meta Privacy Policy

Some pages also show content from other providers, such as Google Maps or YouTube videos. Those providers may set their own cookies when the content loads.

4. Your choices about tracking

You can use our website without accepting these cookies. Your options include:

• Browser settings: block or delete cookies, or use a private browsing window. Most browsers explain how in their help pages.
• Google Analytics: install the Google Analytics opt-out browser add-on.
• Google ads: turn off personalised ads in My Ad Center.
• Facebook and Instagram ads: change your settings in Meta Ad Preferences, including the “Activity information from ad partners” setting.
• Other ad networks: visit Your Online Choices (Australian Digital Advertising Alliance).

If you block cookies, some features may not work as intended, but you can still contact us and use our services.

If you ask us to stop sending you marketing emails or SMS messages, we will stop. You can also use the unsubscribe link in any marketing email.

5. How we use your information

We use personal information to:

• respond to your enquiries and send you the checklists or information you ask for;
• arrange and manage appointments;
• prepare, review and lodge tax returns and other work you authorise;
• verify your identity and meet our legal, professional and regulatory obligations;
• send you reminders, updates and marketing about our services (you can opt out at any time);
• measure and improve our website, advertising and services; and
• keep our systems secure and prevent fraud.

6. Who we share it with

We may share personal information with:

• the Australian Taxation Office and other government bodies, where you authorise it or the law requires it;
• other businesses in the Accountants Plus Group that help deliver our services;
• our staff and contractors, who must keep it confidential;
• service providers who support our business, such as website hosting, booking, email, SMS, payment, cloud storage and tax software providers;
• Google and Meta, limited to the website and event information described in section 3; and
• our professional advisers, insurers and regulators where needed.

We do not sell or rent your personal information.

7. Overseas disclosure

Google LLC and Meta Platforms, Inc. are based in the United States. Information collected by their tags may be processed and stored in the United States and other countries where they or their service providers operate. Some of our other technology providers may also store data overseas. Where the Privacy Act requires it, we take reasonable steps to make sure overseas recipients handle personal information in line with the Australian Privacy Principles.

8. Security and retention

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. These steps include access controls, secure systems and staff confidentiality obligations. No online system is completely secure, so please use the secure upload method we give you for sensitive documents.

We keep client records for as long as needed to provide our services and meet our legal obligations. Tax records are generally kept for at least five years. When information is no longer needed, we securely destroy or de-identify it. Google Analytics data is kept for the retention period set in our Google account. Google and Meta keep their own data according to their own policies.

9. Access and correction

You can ask for access to the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date, incomplete or misleading. Contact us using the details below. We will need to confirm your identity first. We will usually respond within 30 days. If we refuse a request, we will tell you why.

10. Complaints

If you have a concern about how we have handled your personal information, please contact us first so we can try to fix it. We will aim to respond within 30 days.

If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992. For concerns about our conduct as a tax agent, you can also contact the Tax Practitioners Board.

11. Changes to this policy

We may update this policy from time to time, for example when we change the tools we use on our website. The latest version will always be on this page, with the date it was last updated.

12. Contact us